The brief

Whitiwhiti Korero and Tautoko - design to guide

• Whitiwhiti korero:  the verbal exchange of ideas - discussion
• Tautoko: to demonstrate support or advocate for - negotiations of positions

Inter-National-Me. How do you think the news of the day should be presented for engagement of people living in New Zealand, on in Oceania?

• Design a news website that is engaging, usable and suitable "within current information consumption patterns online" 

"As it becomes harder and harder for us to juggle apps on our phones, and as it becomes harder and harder for businesses to grab our attention with a new app—the good old egalitarian web can provide a viable alternative."
http://www.wired.com/2016/04/wait-web-isnt-really-dead-google-made-sure/


"AD BLOCKING IS the nemesis of the news and ad industries.“There’s no doubting that ad blocking is now a very real issue for advertisers,” eMarketer senior analyst Bill Fisher said. “Next year, over a quarter of the people they’re trying to reach will be willfully making themselves unreachable.”"
http://www.wired.com/2016/04/get-used-ad-blocking-isnt-going-away-time-soon/

• Context of informing people about their community and world

New Zealand audience - what makes NZ special? How can visiting this website about sustainability be time well spent for New Zealanders?

Place in the world - southern hemisphere, speak from an NZ standpoint - what is happening here, how is it relevant to peoples' lives?

• Look and feel, tone, hierarchy 

Relaxed, inviting, casual, clean, relatable, kiwiisms? Hierarchy - what's most important to the users?

• Semiotics, rhetorical style, ease of access of info - what is important, engaging, useful?

• How can a sustainability website ensure its' relevance for tomorrow?

Hopefully it won't have to if the world sorts its shit out.