Meet Jeremy. (Hi Jeremy!) Mobile site
follows eco-friendly sites on Twitter and Instagram
also uses snapchat and Facebook
likes being informed about climate change and sustainability issues
finds reading about it draining
worries that he will alienate himself from friends if he shares boring sustainability news
transformation: FROM unsure, pessimistic TO connected, contented
needs a place to share his ideas about sustainability - validation? assurance? positive reinforcement
TOUCHPOINTS
Jeremy's instagram feed - a Sustainacool article of someone else's sustainacool hints > Sustainacool's instagram profile > Sustainacool website > browsing student news > wants to contribute/share some eco-friendly things he does and ask opinions, get feedback?
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