Meet Lark. (Hi Lark!) Mobile site
Massey lecturer
likes to keep up to date with what’s happening in the world
likes Twitter
cares about sustainability
transformation: FROM pessimistic, out of touch TO impressed, proud, hopeful, involved
TOUCHPOINTS
Twitter feed > Sustainacool article shared by Massey > Sustainacool homepage > browsing content looking for news about Massey's teaching/initiatives > follows Sustainacool on Twitter > shares website link on Twitter
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