Meet Kate. (Hi Kate!) Desktop site
2nd year student at Massey
starting to catch onto idea of sustainability
wants to know more about sustainability
wonders if/how her peers are getting involved in sustainability initiatives
transformation: FROM outsider, uninformed TO involved, knowledgable, connected
TOUCHPOINTS
googles "Massey" "sustainability" > Sustainacool comes up > Sustainacool homepage > explore > flick through news, events - upcoming in Wellington > clicks on an event to find out more information > RSVP to keep up to date > sign up > make profile
EXPLORE TO CONNECT
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