User personae 2.0

Meet Jeremy. (Hi Jeremy!)
Jeremy follows many eco-friendly sites on Twitter and Instagram and also uses snapchat and Facebook sometimes. Jeremy likes being informed about climate change and sustainability issues but can find reading about it draining. Although this information is important for everybody to know, he doesn’t usually share his sustainability views for fear of sounding boring or preachy and alienating himself from his peers.
=> Jeremy needs to access inspiring and surprising sustainability news to inform others in a friendly and helpful way about important global issues
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Meet Helena. (Hi Helena!)
Helena is a 4th year Massey Wellington student wanting to make worthwhile connections before leaving Massey next year. She's a bit lost with her major project and looking for inspiration to move it forward. Her friend sends her a link to a Sustainacool article that they think is relevent to her project. The link is to an article by a Massey lecturer in Palmy and she finds it very interesting. She wants to find out more on the subject and contact the lecturer and get some feedback on her ideas.
=> Helena needs to be able to connect with people within Massey doing similar things to her in order to feel reenergised and focussed on her assignment and career direction
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Meet Lark. (Hi Lark!)
Lark is a Massey lecturer who likes to keep up to date with what’s happening in the world, mostly through the connections that he has at Massey and via Twitter. Lark cares about sustainability and finds out about Sustainacool through Twitter. He heads over to browse the site and is excited yet critical of how the website represents the Massey brand. He scrutinises the site, looking for things that he didn't know about Massey. He decides to share a link to a particularly interesting article on Twitter. He follows Sustainacool on Twitter to keep updated.
=> Lark needs to feel impressed and proud of Massey’s research and teaching and happy that there is fresh blood in the sustainability movement
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Meet Kate. (Hi Kate!)
Kate is a 2nd year student at Massey and is starting to catch onto this idea of sustainability. She’s been introduced to the current issue of climate change and by lecturers but she wants to know if/how her peers are getting involved in sustainability initiatives. Kate sees some Sustainacool stickers/posters around campus and goes online to check it out. She wants to know what it’s all about, sign up for updates and to get involved.
=> Kate needs sustainability to be friendly and welcoming and she'll happily tell people about it and rope friends in if there's something happening
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Meet Richard. (Hi Richard!)
Richard is an eco-babe and loves sharing his knowledge about saving the planet, though he doesn’t have many people he feels he can connect to about these issues. He studies environmental science at Massey in Palmy and likes researching all of the sciency information about climate change, but feels a bit out of touch with his peers and needs a way to connect with them.
=> Richard needs a place to contribute to NZ sustainability news and meet others outside of his close sciencey group who are interested in similar things to get an outside perspective on issues he cares about
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Meet Laura. (Hi Laura!)
Laura studied at Massey and now runs an eco-friendly business out of Auckland. Laura’s business has been mentioned on Sustainacool before and she wants to run some workshops to expand her business and social networks. She wants to contact Sustainacool to talk about running workshops in conjunction with Massey.
=> Laura wants to use sustainacool as a platform to connect with Massey and people doing good things for the planet.
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